Blue Boys is a British, queer-owned clothing brand celebrating queer culture. Drawing inspiration from iconic LGBTQ references, recontextualising them into modern and contemporary designs. Our mission is simple: to make every ‘Boy’ feel sexy, confident, and empowered. 

We believe in more than just great clothes — we believe in community. Through our collections, collaborations, and creative spaces, Blue Boys is building a Brotherhood for all: a place where queer people can connect, express themselves freely, and feel seen. Whether you’re going from Casual to Club, Darkroom to Daylight or Soho to Sunday Morning - Blue Boys celebrates the full spectrum of queer life, empowering you to look and feel like the best version of yourself. 

Every piece is designed, made, or hand-finished in our UK studio, ensuring quality, authenticity, and care in everything we create. 

The name Blue Boys carries layered meaning — Blue evokes both the melancholy of queer struggle and the raw sensuality of desire, while Boys nods to traditional gender norms that we playfully subvert. Together, they represent our dual spirit: emotional, erotic, and unapologetically queer.